Last updated: January 31, 2025

1. Introduction
ThePrimeApes Ltd (‘we,’ ‘us,’ or ‘our’) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://theprimeapes.com (‘Website’). By accessing or using our Website, you agree to the collection and use of information in accordance with this policy.

2. Data We Collect
a. Personal Data
We may collect personally identifiable information that you voluntarily provide to us when you:

  • Contact us via email or through our contact forms.
  • Subscribe to newsletters or other communications.
  • Participate in surveys or promotions.

Types of Personal Data Collected:

  • Contact Information: Name, email address, phone number.
  • Communication Content: Messages or inquiries you send us.

b. Automatically Collected Data
When you visit our Website, we may automatically collect certain information about your device and usage, including:

  • IP Address
  • Device Information: Browser type, operating system, device type.
  • Usage Data: Pages visited, time spent on pages, links clicked.
  • Cookies and Similar Technologies: For detailed information, please refer to our Cookie Policy.

3. How We Collect Data

  • Direct Interactions: Filling out forms or corresponding with us via email.
  • Automated Technologies: Using cookies and other tracking technologies.
  • Third Parties: Analytics providers like Google Analytics.

4. How We Use Your Data
We use the collected data for various purposes:

  • To Provide and Maintain Our Service: Ensure the Website functions correctly.
  • To Improve Our Website: Analyze usage to enhance user experience and optimize performance.
  • Marketing and Advertising: Deliver personalized advertisements and promotional content.
  • Communication: Respond to your inquiries, provide customer support, and send administrative information.
  • Legal Obligations: Comply with applicable laws and regulations.

5. Legal Basis for Processing
We process your personal data based on the following legal grounds under the UK GDPR:

  • Consent: When you have given clear consent for us to process your personal data for a specific purpose.
  • Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving our services), and your interests and fundamental rights do not override those interests.
  • Compliance with Legal Obligations: Processing is necessary for compliance with a legal obligation to which we are subject.

6. Data Sharing and Disclosure
a. Third-Party Service Providers
We may share your data with third-party service providers to perform services on our behalf, such as:

  • Analytics: Google Analytics, Hotjar.
  • Advertising: Google AdSense, Facebook Pixel, LinkedIn Insight Tag.
  • Marketing and Communications: Email service providers.

These third parties are obligated to protect your data and use it only for the purposes we specify.

b. Legal Requirements
We may disclose your personal data if required to do so by law or in response to valid requests by public authorities.

c. Business Transfers
In the event of a merger, acquisition, or asset sale, your personal data may be transferred.

7. International Data Transfers
Your information, including personal data, may be transferred to and maintained on servers located outside of your jurisdiction where data protection laws may differ. As of January 2025, the UK’s adequacy decision granted by the EU is set to expire in June 2025. The EU will consider whether to extend the UK’s adequacy status, which may impact data transfers between the UK and EU member states. We will update this policy accordingly to reflect any changes in the adequacy status and ensure compliance with applicable data protection laws.

8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. Specific retention periods or criteria used to determine these periods will be provided upon request.

9. Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Security measures include:

  • Encryption: Secure Socket Layer (SSL) technology.
  • Access Controls: Limiting access to personal data to authorized personnel.
  • Regular Monitoring: Monitoring our systems for possible vulnerabilities and attacks.

10. Your Rights Under GDPR
If you are a resident of the UK or the European Economic Area (EEA), you have the following data protection rights:

  • Right to Access: Request access to your personal data.
  • Right to Rectification: Request correction of inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data.
  • Right to Restrict Processing: Request to limit the processing of your personal data.
  • Right to Data Portability: Receive your personal data in a structured, commonly used format.
  • Right to Object: Object to the processing of your personal data.

To exercise these rights, please contact us at hello@theprimeapes.com.

11. Cookies and Similar Technologies
We use cookies and similar tracking technologies to track activity on our Website and store certain information. For more details, please review our Cookie Policy.

12. Third-Party Links
Our Website may contain links to third-party websites not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites.

13. Children’s Privacy
Our Website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are aware that a child has provided us with personal data, please contact us so we can take necessary actions.

14. reCAPTCHA
To protect our website and ensure a safe browsing experience, we have implemented Google reCAPTCHA. This tool helps us distinguish between genuine human users and potential automated systems. By using reCAPTCHA, information about the user’s behavior and interactions may be collected and processed by Google. This includes reCAPTCHA’s Terms of Service and Privacy Policy, which are separate from our own and can be found directly on Google’s website.

15. Changes to This Privacy Policy
We may update our Privacy Policy periodically. Any changes will be posted on this page with an updated ‘Last updated’ date.

16. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:

Johan Rheeder, Co-Founder of The Prime Apes

johan rheeder

Co-Founder

Hello, I’m Johan, and I bring over 24 years of experience in the digital space to The Prime Apes. My goal is to align every project with your business objectives while maintaining a creative, human-centred approach. I’m passionate about building strong client relationships and ensuring a smooth, collaborative journey from start to finish. With a focus on excellence and a friendly touch, I’m here to help your business grow and succeed online.

Josh Rawson, Co-Founder of The Prime Apes

Josh rawson

Co-Founder

Hi, I’m Josh, and I’ve been in digital development for over nine years. I specialise in creating high-performing, user-friendly websites that are both visually striking and functional. I’m passionate about bringing client visions to life, working closely with businesses to build seamless digital solutions. Problem-solving is what I do best, and I thrive on tackling challenges to deliver results that truly make an impact.

contact us
[gravityform id="2" title="false"]