Last updated: 31st January 2025

1. Introduction

Welcome to ThePrimeApes Ltd (“we,” “us,” or “our”). We are committed to safeguarding your privacy and ensuring your personal data is protected. This Cookie Policy explains how we use cookies and similar technologies on our website, https://theprimeapes.com (“Website”). By using our Website, you consent to the use of cookies as described in this policy.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They help the website recognise your device and remember your preferences or past actions.

3. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for the Website to function and cannot be disabled in our systems. They are typically set in response to actions you take, such as setting privacy preferences, logging in, or completing forms. These cookies do not store personally identifiable information.

b. Performance/Analytics Cookies

These cookies collect anonymous data about how visitors use our Website, helping us improve its functionality and user experience.

c. Advertising/Targeting Cookies

These cookies track your browsing habits to deliver advertisements that are relevant to you.

4. Cookies Used on Our Website

We use both first-party and third-party cookies:

a. Google Analytics

  • Purpose: Analyses visitor interactions with our Website.
  • Data Collected: IP addresses, browsing habits.
  • Privacy Policy: Google Privacy Policy

b. Facebook Pixel

  • Purpose: Measures advertising effectiveness by tracking user actions on our Website.
  • Data Collected: Browsing habits, device information.
  • Privacy Policy: Facebook Data Policy

c. Google AdSense

  • Purpose: Displays personalised advertisements.
  • Data Collected: Browsing habits, device information.
  • Privacy Policy: Google Privacy Policy

d. Hotjar

  • Purpose: Understands user behaviour and enhances Website functionality.
  • Data Collected: Clicks, scrolling behaviour, device information.
  • Privacy Policy: Hotjar Privacy Policy

e. LinkedIn Insight Tag

  • Purpose: Tracks conversions and retargets visitors with ads.
  • Data Collected: IP addresses, browsing habits.
  • Privacy Policy: LinkedIn Privacy Policy

5. Google Consent Mode v2

Explanation

Google Consent Mode was introduced in 2020 to help websites collect data for advertising and analytics while respecting user privacy. The updated Google Consent Mode v2, released in November 2023, aligns with the Digital Markets Act, effective from March 2024.

What does Google Consent Mode do?

  • Communicates users’ cookie consent choices to Google tags.
  • Optimises opt-in rates and provides conversion insights.
  • Controls other tools and services based on consent information.

Compliance Deadline

All websites using Google Advertising Products must transition to Google Consent Mode v2 by March 2024.

6. Data Collected via Cookies

Cookies may collect the following data:

  • IP Address: Identifies your country or region.
  • Device Information: Browser type and operating system.
  • Browsing Behaviour: Pages visited, time spent, and links clicked.

Note: We do not collect sensitive personal data through cookies.

7. How We Use the Collected Data

We use cookie-collected data to:

  • Enhance Website Functionality: Improve user experience and optimise performance.
  • Marketing & Advertising: Deliver personalised ads and promotional content.

8. User Consent and Control

a. Cookie Consent Banner

On your first visit, a Cookie Consent Banner allows you to accept or decline non-essential cookies.

b. Opt-Out Options

You can manage cookie preferences through:

  • Browser Settings: Adjust settings to block cookies.
  • Third-Party Opt-Outs: Use opt-out mechanisms in the third-party privacy policies linked above.

c. Managing and Deleting Cookies

For details on managing or deleting cookies, visit www.allaboutcookies.org.

9. Legal Compliance

We comply with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws. Our Website is not intended for users under the age of 16.

10. Changes to This Cookie Policy

We may update this Cookie Policy periodically. Changes will take effect upon posting on this page. The “Last Updated” date indicates the latest revision.

11. Contact Information

For any questions about our use of cookies, contact us:

Email: hello@theprimeapes.com
Mailing Address: 40 Foregate Street, Worcester, GB, WR1 1EE

By continuing to use our Website, you acknowledge that you have read and understood this Cookie Policy.

Johan Rheeder, Co-Founder of The Prime Apes

johan rheeder

Co-Founder

Hello, I’m Johan, and I bring over 24 years of experience in the digital space to The Prime Apes. My goal is to align every project with your business objectives while maintaining a creative, human-centred approach. I’m passionate about building strong client relationships and ensuring a smooth, collaborative journey from start to finish. With a focus on excellence and a friendly touch, I’m here to help your business grow and succeed online.

Josh Rawson, Co-Founder of The Prime Apes

Josh rawson

Co-Founder

Hi, I’m Josh, and I’ve been in digital development for over nine years. I specialise in creating high-performing, user-friendly websites that are both visually striking and functional. I’m passionate about bringing client visions to life, working closely with businesses to build seamless digital solutions. Problem-solving is what I do best, and I thrive on tackling challenges to deliver results that truly make an impact.

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