The Prime Apes Privacy Policy
Last Updated: 13 October 2025
BACKGROUND:
ThePrimeApes Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://theprimeapes.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested via our website’s consent banner and is required in order to submit an enquiry via our contact forms.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
- “Account”: means an account required to access and/or use certain areas and features of Our Site, such as a client portal.
- “Cookie”: means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.
- “Cookie Law”: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003.
2. Information About Us
Our Site is owned and operated by ThePrimeApes Ltd, a Limited Company registered in England under company number 14438331.
Registered address: Kingsway House, 40 Foregate St, Worcester, England, WR1 1EE
Data Protection Lead: Johan Rheeder
Email address: hello@theprimeapes.com
Telephone number: +44 01905 972577
3. What Does This Policy Cover?
This Privacy Policy applies to our collection and use of personal data. Specifically, it covers:
a) Your use of Our Site.
b) Our processing of personal data when you engage with us as a client.
Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
4. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
5. What Are My Rights?
Under the Data Protection Legislation, you have a number of rights, which we will always work to uphold. For more information, please refer to the Information Commissioner’s Office (ICO).
6. What Data Do We Collect and How?
Depending upon your use of Our Site and your relationship with us, we may collect and hold some or all of the personal and non-personal data set out in the table below. We do not collect any ‘special category’ or ‘sensitive’ personal data.
| Data Collected | How We Collect the Data |
| Identity Information including first name, last name. | When you contact us via email or our website contact form. |
| Contact Information including email address, telephone number. | When you contact us via email or our website contact form. |
| Business Information including business name, job title. | When you engage with us as a client or potential client. |
| Technical & Usage Information including IP address, browser type, operating system, and information about your use of Our Site. | Collected automatically by our analytics tools (Google Analytics, Hotjar) when you use Our Site. |
| Marketing Information including your preferences for receiving marketing from us. | When you opt-in to receive marketing communications. |
Data Processed on Behalf of Our Clients
As a website development agency, we act as a Data Processor for our clients. This means we will process personal data that our clients (the Data Controllers) ask us to, for the purpose of fulfilling our contractual obligations. This can include, but is not limited to, personal data provided by the client for inclusion on their website (e.g., staff names, photos, biographies) or data collected through their website’s functionality (e.g., contact form submissions). We only process this data according to the client’s express instructions.
7. How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we use your personal data, and our lawful bases for doing so:
| What We Do | What Data We Use | Our Lawful Basis |
| Administering our business and communicating with you. | Identity, Contact, Business | To perform our contract with you. |
| Responding to contact form and email enquiries. | Identity, Contact | Our legitimate interest to respond to new business enquiries. |
| Supplying our products and services to you. | Identity, Contact, Business | To perform our contract with you. |
| Managing payments for our products and services. | Identity, Contact, Business | To perform our contract with you. |
| Supplying you with information by email that you have opted-in-to. | Identity, Contact, Marketing | Your consent. |
| Analysing your use of Our Site to improve user experience. | Technical & Usage | Our legitimate interest to improve Our Site and services. |
8. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary. Your personal data will be kept for the following periods:
| Type of Data | How Long We Keep It |
| Data from non-client enquiries | 1 year |
| Client project and contact information | For the duration of the client relationship plus 6 years to comply with legal and tax obligations. |
| Website analytics data | Anonymised or pseudonymised after 26 months. |
9. How and Where Do You Store or Transfer My Personal Data?
We will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation. Our website and hosting services are provided by 20i, whose data centres are located in the UK.
The security of your personal data is essential to us. To protect your data, we have implemented robust technical and organisational measures, which are validated by our Cyber Essentials Certification. These measures include:
- Limiting access to your personal data to those with a legitimate need-to-know.
- Using multi-factor authentication for our key systems.
- Using strong, unique passwords for all services.
- Keeping all company devices secure and encrypted.
- Procedures for dealing with data breaches.
Some of our third-party service providers (see Part 10) are based outside the UK. Where we transfer any personal data outside the UK, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK by using approved data transfer mechanisms like Adequacy Regulations or Standard Contractual Clauses.
10. Do You Share My Personal Data?
We may sometimes contract with the following third parties (sub-processors) to supply certain services.
| Recipient / Company | Activity Carried Out | Sector | Location |
| 20i | Website Hosting, Email | IT Services | United Kingdom |
| Intuit QuickBooks | Accounting and Invoicing | Finance Software | Global (with UK safeguards) |
| ClickUp | Project Management | Productivity Software | USA (with UK safeguards) |
| Atlassian Bitbucket | Code Repository Hosting | IT Services | Global (with UK safeguards) |
| Website Analytics, reCAPTCHA | Technology | Global (with UK safeguards) | |
| Meta (Facebook) | Marketing & Analytics | Technology | Global (with UK safeguards) |
| Microsoft (LinkedIn) | Marketing & Analytics | Technology | Global (with UK safeguards) |
| Hotjar | Website Usage Analytics | Technology | EU (with UK safeguards) |
11. How Can I Control My Personal Data?
When you submit personal data via Our Site, you may be given options to restrict our use of your data for direct marketing purposes. You may opt-out at any time by using the unsubscribe links provided in our emails.
12. Can I Withhold Information?
You may access Our Site without providing any personal data at all. However, to submit an enquiry or use our services, you will be required to submit certain data.
13. How Can I Access My Personal Data?
You have the right to ask for a copy of any of your personal data held by us. This is known as a “subject access request”. Please make any requests in writing to the contact details in Part 15.
14. How Do You Use Cookies?
Our Site may place and access certain first-party and third-party Cookies on your computer or device. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. All Cookies used by and on Our Site are used in accordance with current Cookie Law. Before Cookies are placed on your computer, you will be shown a consent banner requesting your consent to set those Cookies.
Types of Cookies We Use:
- Strictly Necessary Cookies: These are required for the operation of our website. They include, for example, cookies that enable security features like Google reCAPTCHA and remember your cookie consent preferences.
- Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website. We use Google Analytics and Hotjar for this purpose.
- Marketing Cookies: These are used to recognise you when you return to our website and to track your activity. We use cookies from Meta (Facebook) and LinkedIn for this purpose to help us measure the effectiveness of our advertising.
You can choose to enable or disable Cookies in your internet browser. For more details, please consult the help menu in your internet browser.
15. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: hello@theprimeapes.com
Postal Address: Kingsway House, 40 Foregate St, Worcester, England, WR1 1EE
16. Changes to this Privacy Policy
We may change this Privacy Notice from time to time. Any changes will be immediately posted on Our Site. We recommend that you check this page regularly to keep up-to-date.
